SEO Success Story

SEO Case Study
Service Business (India)

We ran a focused SEO campaign for a service-based business. In just 90 days we improved visibility, clicks, and rankings using a combination of technical fixes, content optimization, and smart internal linking.

Period

90 Days

Structured optimization, tracked weekly.

Organic Clicks

1150+

271

324.3% Increase

Impressions

19.6K+

6,030

224.9% Increase

Quick Summary

The campaign focused on pages that were close to ranking but lacking the right on-page signals. We fixed crawl issues, improved content relevance, tightened internal linking, and addressed technical slow points.

  • 🚀 Average position improved from 16.1 to 7.4.
  • 🎯 Better traffic resulted in more qualified leads.

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Rank Improvements

Several targeted queries moved from the second page closer to the middle of page one. This unlocked clicks and impressions quickly.

• Core Keyword A: #20 → #11

• Service Keyword B: #45 → #19

Traffic & Visibility

We focused on pages with intent. The net effect: impressions and clicks multiplied, bringing qualified users to contact pages.

• Impressions: +13,570

• Clicks: +628

Business Impact

More organic traffic produced measurable leads. The client reported higher enquiries and better lead quality from organic channels.

• Increase in monthly enquiries

• Improved visibility for high-intent keywords

How We Achieved This

Technical SEO

  • Crawl & idx fixes (sitemap, robots, canonicals).
  • Page speed improvements (lazy-loading, caching).
  • Fixing redirect chains and duplicate content.

On-page & Content

  • Keyword-focused content updates for intent alignment.
  • Title & meta improvements for better CTR.
  • Internal linking to spread authority to priority pages.

Local & Schema

  • Added structured data where relevant (Service, FAQ).
  • Optimized local signals and business profile entries.

Monitoring & Iteration

  • Weekly tracking of rankings, clicks, and impressions.
  • Prioritized quick-wins and rolled out changes in sprints.

Backlinks & Authority

  • Built high-quality niche backlinks to strengthen domain authority.
  • Removed toxic or spammy backlinks to maintain a healthy link profile.
  • Earned contextual backlinks from relevant industry websites.
  • Improved overall website trust and authority through consistent off-page efforts.

90-Day Timeline (High Level)

Week 1-2: Audit, priority list, technical fixes (robots, sitemap, redirects).
Week 3-5: Content & meta updates on top-priority pages. Internal link changes.
Week 6-8: Speed improvements and structured data. Monitor early ranking changes.
Week 9-12: Refine content, scale internal linking, measure leads and CTR improvements.